EMBRACING COMMUNITY OVER COMPETITION
Community Over Competition: How Freelance Florists Can Thrive Together
"Community Over Competition" is a phrase we are all familiar with, and it is a concept we strongly advocate for. We believe it is a space where magic happens, and when embraced, it significantly contributes to your overall growth. Over the years, we have witnessed firsthand how meaningful connections can form and thrive when we embrace collaboration within our industry. We've seen teams grow, communities take shape, and friendships develop. In this blog post, we will explore the secrets to working confidently with others and forming new connections.
What if working together could actually grow your business rather than threaten it?
How collaboration can actually strengthen your business….
It’s important to remember different styles attract different clients. No two florists have the exact same design aesthetic or working style. A client who isn’t the right fit for you might be perfect for another florist—and vice versa. Collaborating with the right clients is crucial for the success of your business.
Remind yourself that "there is an abundance of work"! No single florist can handle every event, wedding, or client request. Instead of competing for every job, consider referring work to each other. This way, clients will always receive high-quality service. Trust that there is more than enough work for all of us.
"A rising tide lifts all boats." When florists support each other, pricing remains fair, the industry's reputation improves, and everyone benefits from a more sustainable business environment. Although this topic can often be frustrating for florists, it’s essential to remember that prices should be set based on your clients, the quality of your work, and the needs of your business. The more we unite to address issues like pricing, the better we can enhance our industry.
Collaborating with other creatives enhances our creativity! Have you ever experienced the excitement of bouncing ideas off another like-minded florist? This interaction allows us to tap into our pure joy and passion for our work. Working alone can sometimes feel isolating, which is why meeting others and forming new professional relationships can truly uplift us. These connections inspire us and enable us to be more creative.
How to Cultivate a Community Mindset
Practical ways you can embrace collaboration:
• Get clear on your beliefs: do you see peers as allies or threats?
• Build relationships: Engage with other florists on social media and make an effort to meet people in person! Attending social/ networking events is a great way to connect face-to-face. There are many incredible industry events available now, so look them up and find the ones that feel like a good fit for you.
• Share opportunities: If you’re fully booked, refer another florist and let them know you've done so. We all appreciate knowing we've been recommended by someone we consider equally as great!
• Communicate openly: It's important to be honest about your availability, rates, skills and boundaries. At The Freelance Florist, we value authenticity and expect all our members to engage with one another in an open and honest manner. This openness helps build true and lasting connections, helping you create more aligned relationships and build trust with others.
• Respect Each Other's Businesses: This should be obvious, but it's imperative not to undercut or poach clients. Integrity is another core value for us—treat others as you would like to be treated. We recognise that this value is crucial, especially in freelancing, and it extends to how we engage with our communities and networks. Build professional working relationships, act ethically, honor your commitments, and allow your reputation to speak for you.
Your perspective on collaboration
Often, topics like these come down to our mindset and the narratives we create about collaborating with others. We sometimes focus on the fear of what could happen, which can hold us back. If you’re feeling fear in this situation, perhaps it’s time to ask yourself…
What fears do you have about collaborating with other florists?
Have you ever gotten work through a florist you thought was your competition?
What’s one way you can start embracing a community mindset today?
Who in the floral industry inspires you to be more collaborative?
It's important to keep in mind that there will still be many things you want to safeguard and keep private about your business. That's perfectly fine. In fact, it's essential to be clear in your own mind about where the line is drawn—what information you are comfortable sharing and what you prefer to keep confidential. Determine which details you want to keep out of reach.
Have you experienced the power of community in your floral business? Share your story with us.
